Audience Profile- Gordon Ramsay Website

Profile of audience for Gordon Ramsay Website
Sex: Male or Female
Age: Adults 30+
         Students 17+

Ethnicity: Men or Women in ABC1 category who are lawyers, accountants or businessmen/women etc. who are high class and want to go out for a nice, expensive dinner with their partner.
Students in E category in university or finished university looking for jobs e.g. chef, waiter etc.

Income: Adults in the ABC1 category would have a High Income
Students would have a lower income

Buying habits: Adults in the ABC1 category will spend their money to treat themselves on a regular occasion.

Avatar profile for the typical person to visit the Gordon Ramsay website.
A businessman who is high class and earns a high income, enjoys playing golf and tennis on a regular occasion and enjoys spending his money.

Comments

  1. JCoSS Media Dept5 December 2017 at 03:33

    Your comments on the Gordon Ramsey website are all correct, but you have provided no evidence of your analysis of the website to back the comments up. You should have explained how you worked out who the target audience was based on the website clues.

    ReplyDelete

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