Client Brief

Formal Brief: 
Written document
Technical and specific language
focused/ in depth
Majority of briefs are in this style

Informal Brief:
Can be as straight forward as a chat over a drink
Non/limited documentation supporting
No direct contractual agreement
No specific requirements outlined initially
These tend to be undertaken and then fleshed out at a later date

Contractual Brief (formal):
Tasks are accepted under legal obligation (signed document)
The client's desires and deadlines outlines must be met
Both the client and the media producer must abide by the brief

Why do you think these briefs are beneficial/popular, amongst media producers?
Signature: legal signature, contractually obliged, deadlines must be met
Sue- For failure to meet deadline

Negotiated Brief (Formal):
Both the client and the media producer make decisions
Through negotiations the brief may be altered
What discussions might producers like to have with a client?
Advertising
front cover 

Co-Operative Brief (formal):
Two or more media producers/ production companies working together to meet the brief
e.g. film producers and different post-production house
What issues might arise from a co-operative brief?

Competition Brief (formal):
The brief is advertise/given to multiple media producers
The producers don't have to pitch
All the different producers create their product
The client then picks which one is best
The reward is often just the prospect of getting your project published/distributed
Can you think of any examples of a competition brief?
The apprentice

Commissioning Brief (formal):
A media company employs an independent company to produce a product for them on their behalf
The brief is not negotiated between the media producer and their employer/commissioner


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