Road safety brief market research

The type of market research that could be used is a survey, this is a good type of market research because it is easy to create and complete, as well as it is easy to transfer the data gathered into a graph or table. Also surveys can be answered online or offline, and as this would be for kids it would be easier to have the survey online as the kids probably aren't mature enough to answer the questions in full detail face to face, so as kids are familiar with the latest technology they know how the internet works and they can access the survey easily and answer the questions with greater detail without any pressure to get more reliable answers.

Comments

  1. JCoSS Media Dept5 December 2017 at 03:35

    You will need to relate your response directly to the brief when explaining who you are targeting and how. Where might this happen? When? With all ages together? What other market research could you do? Parents?

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