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Evaluating Pre-Production Documents

NOT an evaluation of the finished product This is an evaluation of the pre-productions documents Why evaluation pre-prod docs? evaluating three effectiveness of pre-production documentation is vital in ensuring that the final version that is sent to the production team is effective. How to evaluate: the documents need to be considered in relation to: Suitability of content for meeting the brief and usefulness in aiding the production team in producing the product. Suitability of content for the target audience Should use: Positive language Consideration for the original designer/creator Specific feedback on any suggested improvement- Justifying  why it would make the document more effective. Evaluating floor plan/set design no annotations- so the crew (director, cameraman) know what goes where no colour- unaware of the genre characters are wearing no clothes/costume- unaware of genre/demographic good clear layout includes lighting, characters, physical set No ...
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Project Management

What is project management?  Managing your project into sections to achieve the objectives set out to complete your end project Planning requires a outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A project timeline schedule would need to be created for the creation of the media product to include 1. tasks that need to be done 2. deadlines for each task 3. milestones within the tasks and the overall project Project management tools: Gantt Chart- uses horizontal bars to illustrate project completion dates, progress, milestones and dependencies. Production Schedule - Excel To do lists Workflow tool: split by team member to see who is doing what
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Road safety brief market research

The type of market research that could be used is a survey, this is a good type of market research because it is easy to create and complete, as well as it is easy to transfer the data gathered into a graph or table.   Also surveys can be answered online or offline, and as this would be for kids it would be easier to have the survey online as the kids probably aren't mature enough to answer the questions in full detail face to face, so as kids are familiar with the latest technology they know how the internet works and they can access the survey easily and answer the questions with greater detail without any pressure to get more reliable answers.
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Audience Profile- Gordon Ramsay Website

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Profile of audience for Gordon Ramsay Website Sex: Male or Female Age: Adults 30+          Students 17+ Ethnicity: Men or Women in ABC1 category who are lawyers, accountants or businessmen/women etc. who are high class and want to go out for a nice, expensive dinner with their partner. Students in E category in university or finished university looking for jobs e.g. chef, waiter etc. Income: Adults in the ABC1 category would have a High Income Students would have a lower income Buying habits: Adults in the ABC1 category will spend their money to treat themselves on a regular occasion. Avatar profile for the typical person to visit the Gordon Ramsay website. A businessman who is high class and earns a high income, enjoys playing golf and tennis on a regular occasion and enjoys spending his money.
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Target Audiences

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Target Audience Definition- A specific group of people within a market who are interested in/need a particular product, service or media form. This group has been segmented using demography. Demographic: Age Gender Ethnicity Class- higher, middle , lower Race Creating a media product that is made intentionally to appeal to a specific audience/market NRS Social grade: Psychographics: To target what their audiences would typically go for. Geo-demographics geography + demographics where you live? spending power? jobs available? Quantitative audience research: Quantitative research is when companies gather lots of information from lots of people, this could be by email, face to face etc. This is in place to find out how to make the product appeal to their target audience. Quantitative date is more numerical, graphs+charts Qualitative data is more wordy and more in depth Socio-Economic Status: To predict behaviour based on how much someone earns, where ...
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Re-Write Exam questions

1- Identify two costs that you may need to consider when developing a new phone app and explain how these costs impact on the project. (6) One cost to consider is the wages for the staff working on the app, these costs could be at an hourly, daily or monthly rate and then would come to an overall cost. These costs could impact the project as it could affect the total budget they have to spend on the app. Another cost to consider would be the resources available for the staff to use, these resources would be computers to design/create the app, whiteboards to come up with ideas etc. If the staff have good up to date resources available to them, they'll be  able to create a better app. 2- Identify one act of legislation that is applicable to the creation of a new national newspaper and explain what impact it has. (3) The Copyright Act 1988 is applicable as they have to make sure they don't copy the design of other newspapers or the content, if another newspaper thinks they...
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Client Brief

Formal Brief:  Written document Technical and specific language focused/ in depth Majority of briefs are in this style I nformal Brief: Can be as straight forward as a chat over a drink Non/limited documentation supporting No direct contractual agreement No specific requirements outlined initially These tend to be undertaken and then fleshed out at a later date Contractual Brief (formal): Tasks are accepted under legal obligation (signed document) The client's desires and deadlines outlines must be met Both the client and the media producer must abide by the brief Why do you think these briefs are beneficial/popular, amongst media producers? Signature: legal signature, contractually obliged, deadlines must be met Sue- For failure to meet deadline Negotiated Brief (Formal): Both the client and the media producer make decisions Through negotiations the brief may be altered What discussions might producers like to have with a client? ...
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